WHO WE ARE

Mission & Vision

MISSION: Rock On Society’s mission is to promote stroke and cardiac health, prevent cardiovascular disease, and raise funds for stroke and cardiac patients through dynamic and vibrant experiences that foster community, collaboration, and connections.

VISION: Rock On Society creates curated gatherings that blend purpose with unforgettable connections. The vision is multi-layered with vibrant community experiences where hearts beat strong through wellness education, advocacy, and compassionate support for stroke and cardiac patients.

OUR STORY

In 2006, Julie Guttormson, founder of Rock On Society, suffered a stroke at the age of 31 due to three blood clots in the major veins of her brain. She fully recovered, thankfully, with the support of her health insurance. Recognizing health outcome disparities, Julie initiated Rock The Ride—a sincere homage to health, community support, and an ideal celebration of another year in business at her fitness studio, VIM.

From 2016 and 2020, Rock The Ride raised over $300k for local stroke and cardiac patient care. Inspired by the achievement, Julie founded Rock On Society in 2022, a 501(c)(3) nonprofit organization dedicated to advocacy, prevention, and providing financial assistance for stroke and cardiac health.

Since its inception, Rock On Society has extended its energy and enthusiasm through vibrant community events and engagements for a deeper impact and heightened awareness. With our mission's expansion in 2024 to champion stroke and cardiac health and prevention, we strive for enduring influence. The path of Rock On Society now invites community engagement, collaborations, and significant connections. We enlighten the community about cardiovascular health, nurturing a culture of wellness and proactive health management.

Circle the date for ROS's signature event, Rock The Ride, occurring on the second Saturday of March annually, and anticipate additional ROS events year-round that advance our mission and vision. Join the community excitement and contribute to the cause!

ROCK ON BOARD